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CMC

A new chapter in growth

CMCCreative Growth Company

  • Where creativity meets strategy.
  • ideas become impact.
  • brands become stronger businesses.

We grow companies.

Three fronts, one system00
In the real world

Experiences that build memory

A live experience builds brand memory at a density no digital format reaches. Designed as a campaign, not as production.

Experiences & Events →
In digital

Systems that turn intent into business

Sites, landings, funnel, digital product and measurement, built as part of the commercial system — not as a design piece that also works.

Digital & Performance →
Across everything

AI that multiplies speed and consistency

Not a separate service: it is how everything else gets executed. Applied AI and automation cut across the four stages.

AI & Automation →
Reel 2026 — live brand experiencesSlot ready for YouTube / Vimeo

A sample video runs here for now. Once our own reel exists, it is replaced from the panel.

Sample video: Slush 2024. Not CMC material.

  • Madison Square Garden

    Brand experience · New York

  • Las Vegas

    Sony HDV product launch

  • LATAM & Caribbean

    Multi-country experience programme

  • AT&T · LATAM

    Online audiovisual campaign

Founder's career, 1996–2016. Not CMC clients.

01 — From experience to pipeline

The real world produces the content. Digital turns it into pipeline.

A pipeline to turn one live experience into distributable material in days, not weeks — and into a measurable commercial path. That is the hinge between the three fronts, and where automation earns its place.

  1. 01

    Live experience

    The day of the event. Maximum memory density.

  2. 02

    Captured content

    Audiovisual and photography planned before the event, not rescued after it.

  3. 03

    Distribution & paid

    Amplification of what already worked in the room. Performance never covers a message problem.

  4. 04

    Landing + automation

    Where intent lands and where AI sustains the follow-up without losing judgement.

  5. 05

    Measurable pipeline

    The event stops being a one-day cost and becomes content inventory and commercial conversations.

02 — The manifesto

An event can be a live marketing campaign.

It is not production: it is strategy, creative, production, technology, content and digital amplification operating together in the same place, on the same day.

That is why it does not end when it ends. One well-designed day leaves inventory for months:

  • Content
  • Conversation
  • PR
  • Social amplification
  • Leads
  • Relationships
  • Brand awareness
  • Brand memory
03 — The territory

Strategy creates direction.

Creativity creates desire.

Technology creates scale.

Fourth line · candidate under evaluation

Two out of three is just expensive.

04 — Anatomy of an activation

The day of the event is the first day of its digital life.

Six stretches, the same criterion in all of them: understand the business before the brand, and discard more than you approve.

  1. 01

    Discover

    Understand the business before the brand. What is sold, to whom, at what margin and against whom.

  2. 02

    Define

    Decide which stage of the system the problem sits in. Here we discard more than we approve.

  3. 03

    Design

    Creative direction and system design: brand, message, experience or event concept.

  4. 04

    Build

    Production. Development, audiovisual, set-up, automation. Where AI multiplies speed without lowering judgement.

  5. 05

    Launch

    In a live experience this is the day of the event — and also the first day of its digital life.

  6. 06

    Optimize

    An event does not end when the event ends: only then does it start paying off.

05 — The Growth System

Seven capabilities.
One single system.

Not seven separate businesses. Three levels: a layer that decides, four stages that execute and an infrastructure that multiplies. Experiences works in three of the four.

Direction layer

Strategy — the level that orders the rest. It defines which problem to solve and in what order, before anyone produces a single piece.

  1. 01BTL works here

    Attention

    Why would anyone stop to listen?

    Stop competing against the scroll. What you say, to whom, and why anyone would stop their thumb.

  2. 02BTL works here

    Desire

    Do they remember you when you are not in front of them?

    The difference between “I know them” and “I want them”. Where a live experience builds memory at a density no digital format reaches.

  3. 03

    Conversion

    Does intent turn into action?

    Turn interest into business. Site, landings, funnel, digital product, measurement.

  4. 04BTL works here

    Retention

    Does growth hold without buying attention again?

    So you do not depend on re-buying audience every month. Recurrence, community, lifecycle, automation.

Infrastructure

AI & Automation — applied AI and automation cut across the four stages, multiplying speed and consistency. AI does not replace judgement: it multiplies it.

06 — Loyalty Performance

Your loyalty program
is already running.

The fourth stage has a case of its own: programs that already exist. We are not here to replace them, we are here to find where value leaks and make them perform.

See Loyalty Performance
On what already runs
Members on file, defined rewards, an app, a points system. We enter through one concrete opportunity, not a rebuild.
Five disciplines, one program
Strategy, data, creativity, experience and technology. A retention problem is not always fixed with more technology.
Online + offline
The one territory where data, digital and physical touch every day. Also where the chain breaks most often.
07 — AI & Automation

AI does not replace judgement. It multiplies it.

Presenting it as one more service would be exactly the buzzword mistake we avoid. It is infrastructure: it cuts across the four stages of the system, from the brief to the follow-up.

Applied AI

To marketing work: research, variants, copy systems, creative iteration.

Automation

Workflows between event, content, CRM and follow-up. Fewer handoffs, fewer leaks.

Personalisation

The same system speaking differently to someone who was in the room and someone who was not.

Internal tools

Commercial tools we build for ourselves first. The Lab is where they are shown.

The diagnostic on this page is the public proof: it runs on rules, in the browser, with no backend. Promising AI and delivering a conditional would be the most expensive credibility mistake we could make.

Enter The Lab
08 — Track record

Selected Work
& Experience

See all

We do not publish client metrics yet. When we have them documented, you will be able to audit them.

09 — Diagnostic

What is holding
your growth back?

Two paths depending on your case · Two minutes · Result on screen · We do not ask for your email to give it to you

It is free because judgement is demonstrated, not promised.

Do you currently have a loyalty or membership program?

We continue with the general diagnostic

Your next
stage starts here.

Talk to a strategistTake the diagnostic first

We reply in under 48 business hours